The impact of american TV series 'Gossip Girl' on young adult females Essay

The impact of american TV series 'Gossip Girl' on young adult females (consumerism, product placement, luxury lifestyle) - Essay Example The effort to induce positive perception in the consumers is so overwhelming that it has a tendency of affecting decisions of even the most knowledgeable buyers (Romeo, 2009, pp. 18-25). Television is a powerful medium that reaches billions of viewers on a daily basis (Turow, 2005, pp. 105-113). Trends introduced through this medium affect millions of young viewers on daily basis (Spalding, 2010). The same ambition is apparent inour targeted TV series Gossip Girl. The TV series is based on a best-selling series of novels written by Cecily von Ziegesar about rich families living on Upper Eastside in New York City. Although researches of Turow (2005, pp. 105-113) and Saplding (2010) illustrate how TV, especially sitcoms, affect behavior and preferences of consumers; Keum et al. (2004, pp. 372-391) present a different opinion by saying that media creates social consciousness and status consciousness which leads to spurring an awareness of the social responsibilities associated with cons uming and a pursuit of status-oriented lifestyles. This approach asserts that Gossip Girl also helped young women in becoming aware of latest fashion trends and also making informed decisions because of knowledge regarding substitutes of different products (Keum et al., 2004, pp. 372-391). Gossip Girl demonstrates lives of girls having strong liking for high-street brands which does not provide a reflection of a regular young girl. This research is intended to examine how young female adults are affected by TV shows like Gossip Girls and how the spending patterns and overall lifestyle of youth is affected by it globally (McRobbie, 2008, pp. 536-542). Similar TV series have been madewith the aim to inspire women and help them empower themselves howeverthese series have ultimately became tools of prestigious fashion brands for the purpose of targeting rather mature segment of women. Sex and the City is one of such series that transformed the fashion sense in women worldwide.Unlike regular TV series and sitcoms like Big Bang Theory having a waitress as a lead character and Two Broke Girls showing waitresses trying hard to make their ends meet, Gossip Girl has shown a diversion from regular girls’ persona to affluent and powerful outlook (Toffoletti, 2008, pp. 72-5) . Amongst young demographics, the most lucrative market segment is young, ready-to-spend, attention seeking teenage and adolescent girls (McRobbie, 2008, pp.534-37). With steady changes in consumer’s preferences, young females are always looking for the next big thing (McRobbie, 2008, pp. 534-536). It is observed that the pace of fashion brands launching new collections is much faster than it was some ten years ago. Although there can be various reasons for thatsuch as market competitionor increased consumer awareness, however, intention to capture major market share acts as a motivation for manufacturers to introduce new brands rather quickly (Hines, 20070.Surprisingly long females queue in lines to get their hands on the latest products which encourage companies to speed up their manufacturing and excessively use highly influential marketing campaigns such as ATL (above the line) and BTL (below the line) marketing techniques (Sands and Sands, 2012).In case of TV series, ATL activities are more effective as it involves use of search engines, social media and other media like TV, cinema, radio, newspaper etc. On the other hand, BTL activities include sales promotion strategies such as kiosk, email marketing etc. These techniques influence the buyer significantly and owning a product becomes a source of pride (Sands and Sands,

News media Research Paper Example | Topics and Well Written Essays - 500 words

News media - Research Paper Example The principle of this article was to make clear to the public about the dangers of meat product consumption. In addition, it would arouse the government to introduce activities that could tame unscrupulous meat packagers and processors. In this sense, this article is intended for responsible entities such as the USDA. It is also projected to the public and institutions such as public schools. For the public, it is vital that they assess the credibility of restaurants and retail houses. On the other hand, the government should attain information about the potent of the current food industry for respective reactions. This is a NY Times piece that was published in the month of October and in the 2009. New York Times is an approved entity that specializes in various kinds of informative articles. They range from investigative reports to reactionary opinions. According to New York Times, Moss is a Pulitzer winning journalist that has been specializing in investigative and informative pieces. In this sense, his pieces would be mostly objective and vent oriented. Mr. Moss has a high level of credibility since he specializes in food industry. His Pulitzer price was based on the E.Coli virus report about Stephanie’s situation. Since 1994, the government banned grocers and meat companies from beef that carries the virulent strain of E.Coli (Moss 1). The scientific name of the virus relates to 0157:H7. It came into public focus in 1994 because of an outbreak which resulted into the deaths of four children. In spite of its age since the 1994 scare, many individuals still sicken of this deadly pathogen. In spite of Ms. Smith’s extreme reaction to E.coli strain, it is discernible that the system was lousy in its meat safety procedures (Moss 1). This is exemplified in the trace of her infection through corporate records and interviews. This makes beef consumption a dangerous